Dewar's 15 Year Old Blended Scotch Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.67 | yes | An article on Dewar's 15 Year Old leads with its ticket of $80 against a peer median of $54, 50% above. It has been $80 for all 13 weeks of its window. Its review speaks of melon, banana, apple, orange and its strongest flavour factor is orchard & cereal. |
| Compare the pair | 0.67 | The engine's nearest neighbour to Dewar's 15 Year Old ($80) is Isle Of Skye 8 Years Old ($58). Dewar's 15 Year Old is $22 dearer; the pair piece asks whether the extra is earned. Both are multi-regional blends. Its peers' median is $54, so it sits 50% above them. | |
| Divergence take | 0.1 | By attributes alone Tomintoul 16 Years Old is Dewar's 15 Year Old's 20th nearest bottle; once price is counted the engine puts it 84th. Tickets: $80 against $132. Its peers' median is $54, so it sits 50% above them. | |
| Hot 21 / Cold 21 | 0.54 | Dewar's 15 Year Old is on neither the Hot 21 nor the Cold 21 this week: $80 against a fair value of $66, 23% over, which ranks 130th hottest of 323 bottles. Its peers' median is $54, so it sits 50% above them. | |
| KB position | 0.58 | Dewar's 15 Year Old is 2nd dearest of Dewar's' 5 bottles at $80. The brand's band runs $55 to $131, median $69, a statistic. A position piece checks that band against what the knowledge base holds. Its peers' median is $54, so it sits 50% above them. | |
| Price raid | 0 | Dewar's 15 Year Old holds at $80 for the 14th week running: no price move to report. It has been $80 for all 13 weeks of its window. Its peers' median is $54, so it sits 50% above them. | |
| Similarity surprise | 0.74 | The engine's nearest bottle to Dewar's 15 Year Old, a multi-regional blend, is Glen Moray 15 Year Old, a Speyside single malt. Tickets: $80 against $98. 13 of its 20 nearest differ from it in country or style. Its peers' median is $54, so it sits 50% above them. | |
| The whole shelf | 0.59 | yes | On the Multi-Regional Blend shelf of 27 bottles Dewar's 15 Year Old is 12th hottest: $80 against a fair value of $66, 23% over. The shelf's median ticket is $79. Its peers' median is $54, so it sits 50% above them. |
| Value pick | 0.73 | For Dewar's 15 Year Old at $80, the closest cheaper neighbour is Isle Of Skye 8 Years Old at $58: $22 less, 28% of the ticket. The engine ranks it 1st of the ten nearest. 5 of the ten are cheaper by $5 or more. |