Dimple 12 Year Old Blended Scotch Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.89 | yes | An article on Dimple 12 Year Old leads with its ticket of $53 against a peer median of $76, 30% under. In its 13-week window that is a new low (earlier weeks: low $53, high $58). It is a 12-year-old Highlands blend at 40% ABV. |
| Compare the pair | 0.41 | The engine's nearest neighbour to Dimple 12 Year Old ($53) is Dewar's 12 Year Old ($63). Dewar's 12 Year Old is $10 dearer; the pair piece asks what the extra buys. The engine's indifference price for Dewar's 12 Year Old against it is $54; the ticket is $9 over. | |
| Divergence take | 0.67 | By attributes alone Tomintoul 16 Years Old is Dimple 12 Year Old's 17th nearest bottle; once price is counted the engine puts it 213th. Tickets: $53 against $132. Its peers' median is $76, so it sits 30% under them. | |
| Hot 21 / Cold 21 | 0 | Dimple 12 Year Old is on neither the Hot 21 nor the Cold 21 this week: $53 against a fair value of $53, 1% over, which ranks 269th hottest of 323 bottles. Its peers' median is $76, so it sits 30% under them. | |
| KB position | 0 | Dimple 12 Year Old is the only Dimple bottle on the shelf, at $53, so the brand has no price band to hold a position on. It is a 12-year-old Highlands blend at 40% ABV. Its peers' median is $76, so it sits 30% under them. | |
| Price raid | 0.39 | Dimple 12 Year Old moved by cents only this week and still reads $53 on the shelf. In its 13-week window that is a new low (earlier weeks: low $53, high $58). Its peers' median is $76, so it sits 30% under them. | |
| Similarity surprise | 0.74 | The engine's nearest bottle to Dimple 12 Year Old, a Highlands blend, is Canadian Club 12 Year Old Classic Blended, a Canadian blend. Tickets: $53 against $55. 15 of its 20 nearest differ from it in country or style. Its peers' median is $76, so it sits 30% under them. | |
| The whole shelf | 0.01 | yes | On the Highlands shelf of 38 bottles Dimple 12 Year Old is 35th hottest: $53 against a fair value of $53, 1% over. The shelf's median ticket is $129. Its peers' median is $76, so it sits 30% under them. |
| Value pick | 0 | None of Dimple 12 Year Old's ten nearest neighbours is $5 cheaper: at $53 it is the value end of its own neighbourhood. The nearest, Dewar's 12 Year Old, is $63. The engine's indifference price for Dewar's 12 Year Old against it is $54; the ticket is $9 over. |