1/Six bottles from the Midleton family were priced live this week: the Jamesons, Powers Gold, Redbreast 12 and the Very Rare. Four of them sit within a few per cent of their own fair value. Two do not.
2/The everyday end is honest. Jameson's litre is almost dead on its own jury at $79. Powers Gold ($70), the Caskmates stout finish ($73) and Black Barrel ($71) all land within about four per cent of fair.
3/The pooled reviews taste the part — toffee, toasted malt, a stout-cask edge, approachable Irish whiskey priced like it at this end.
4/Then the tail. Redbreast 12 at $136 runs 19% over its own jury, and Midleton Very Rare at $434 tops the shelf at 26% over. That is age and scarcity, not a deal, and nobody is pretending otherwise.
5/So the Midleton shelf splits cleanly: four honest pours and two bottles you buy for the badge. For the everyday dram, the $70 Powers or the $73 Caskmates? (Dan Murphy's, this Thursday.)
2026-08-13-replay/whole-shelf/midleton-region-4c8399, vintage 2026-08-13.r, pack region-midleton-aggregate.json. Gap basis: percentage.Whole Shelf, scope Midleton (region), vintage 2026-08-13.r (pack region-midleton-aggregate.json). Gap basis percentage (price range $62.00-$433.99, ratio >= 2). Coverage 6 of 6 members priced live in the 2026-08-13 harvest (100%); no carried prices. ce_gap_pct is each bottle's premium over its own CE 360 mean; 'hot' means closest to fair value, never a bargain, never sales velocity or trend. Sources holds the stored top/bottom cut, not every member.
{
"date": "2026-08-13T00:00:00.000Z",
"title": "The Jameson family stays fair until the premium bottles land",
"angle": "whole-shelf",
"position": "n/a",
"status": "draft",
"derives_from": "none — standalone; the automated cycle grounds this on the vintage build and live tickets, no long-form article backs it",
"grounded_on": "2026-08-13.r",
"may_publish": false,
"replay": true,
"review_priority": "standard",
"artefact_id": "2026-08-13-replay/whole-shelf/midleton-region-4c8399",
"format_note": "Whole Shelf, scope Midleton (region), vintage 2026-08-13.r (pack region-midleton-aggregate.json). Gap basis percentage (price range $62.00-$433.99, ratio >= 2). Coverage 6 of 6 members priced live in the 2026-08-13 harvest (100%); no carried prices. ce_gap_pct is each bottle's premium over its own CE 360 mean; 'hot' means closest to fair value, never a bargain, never sales velocity or trend. Sources holds the stored top/bottom cut, not every member.",
"claims": [
{
"item": "Jameson Blended Irish Whiskey 1L",
"kind": "price",
"value": 79
},
{
"item": "Jameson Blended Irish Whiskey 1L",
"kind": "value",
"value": 1.67
},
{
"item": "Jameson Caskmates Stout Edition Irish Whiskey 700mL",
"kind": "price",
"value": 73
},
{
"item": "Jameson Caskmates Stout Edition Irish Whiskey 700mL",
"kind": "value",
"value": 2.54
},
{
"item": "Powers Gold Label Irish Whiskey 700mL",
"kind": "price",
"value": 70
},
{
"item": "Powers Gold Label Irish Whiskey 700mL",
"kind": "value",
"value": 2.69
},
{
"item": "Jameson Black Barrel Blended Irish Whiskey 700mL",
"kind": "price",
"value": 71
},
{
"item": "Jameson Black Barrel Blended Irish Whiskey 700mL",
"kind": "value",
"value": 3.71
},
{
"item": "Redbreast 12 Year Old Irish Whiskey 700mL",
"kind": "price",
"value": 136
},
{
"item": "Redbreast 12 Year Old Irish Whiskey 700mL",
"kind": "value",
"value": 19.03
},
{
"item": "Midleton Very Rare Irish Whiskey 700mL",
"kind": "price",
"value": 434
},
{
"item": "Midleton Very Rare Irish Whiskey 700mL",
"kind": "value",
"value": 26.23
}
],
"subjects": [
"Midleton (region)"
],
"verified_at": "2026-09-27T05:30:42.000Z",
"verified_by": "etl/price_verify.py (harvest sidecar danmurphys_whisky_products_2026-08-13.normalised.csv, as of 2026-08-13)",
"verified_prices": {
"513974": 70.99,
"728239": 433.99,
"756922": 135.99,
"800060": 69.99,
"915769": 78.95,
"947801": 72.99
},
"verification_note": "6 price claim(s) verified live",
"quality_gate": "pass",
"gated_at": "2026-09-27T05:30:42.000Z",
"site_publish": true
}