1/Most of the bourbon shelf pays a fair price. Thirty-nine bottles, and through the honest middle the ticket sits about where the CE 360° jury of peers reckons it should. The drama is all at the top, where the hunted names live and the pour stops setting the price.
2/Every bottle here was priced live at Dan Murphy's this week — 39 of 39, none carried. Big enough to be a real shelf, small enough to walk end to end. No curated pick. The whole thing.
3/Closest to fair, and closest doesn't mean cheapest: Wild Turkey 81-proof at $55, barely a third of a percent over its own number. Ezra Brooks at $70 (under one percent). Early Times Gold at fifty-eight dollars, 1.65% over.
4/Basil Hayden's ($80) and Weller Special Reserve ($100) fill out that tight front row, both inside two-and-a-half percent. None is a discount, mind — every gap on this shelf runs one way, above the jury. The hot end just runs it least.
5/The words are plain bourbon: vanilla and caramel, honey and toffee, a little leather and rye. Light-to-medium, sweet, some dried fruit. Priced about where that profile sits.
6/Then the top. Old Rip Van Winkle 10-year at $900, and the 12-year at $1,000 — each better than thirty percent over its own jury. Blanton's Straight From The Barrel at $304 sits 30.78% over, a near dead heat with the two Pappys. That's the trophy shelf.
7/Two more read steep, and they're not the same. Jack Daniel's Gentleman Jack at $65 is 21% over — a stiff ask for the pour. Jim Beam Pineapple at $55 sits 22.29% over, but that's a flavoured novelty judged against a straight-bourbon jury, not a hunted trophy.
2026-09-10-replay/whole-shelf/bourbon-whisky-style-ccd938, vintage 2026-09-10.r. Gap basis: percentage (grounding.gap_basis).None recorded.
Whole Shelf, scope Bourbon (whisky_style), vintage 2026-09-10.r (pack whisky_style-bourbon-aggregate.json). Gap basis: percentage — read from the aggregate as stored (max/min price ratio ≥ 2, and this shelf runs $50.95–$899.99). Coverage: 39 of 39 members priced live in the 2026-09-10 harvest (100%). ce_gap_pct = (price − ce_360_mean) / price × 100, each bottle's premium over its own CE 360° consensus; 'hot' is the smallest premium (closest to fair value, not a discount), 'cold' the largest. Sources holds the aggregate's stored top/bottom cut, not every member's gap.
{
"date": "2026-09-10T00:00:00.000Z",
"title": "The bourbon shelf pays fair until the hunt sets the price",
"angle": "whole-shelf",
"position": "n/a",
"status": "draft",
"derives_from": "none — replay/standalone thread; no article backing on a replayed week",
"grounded_on": "2026-09-10.r",
"may_publish": false,
"replay": true,
"review_priority": "standard",
"artefact_id": "2026-09-10-replay/whole-shelf/bourbon-whisky-style-ccd938",
"claims": [
{
"item": "Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL",
"kind": "price",
"value": 55
},
{
"item": "Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL",
"kind": "value",
"value": 0.36
},
{
"item": "Ezra Brooks Kentucky Straight Bourbon 700mL",
"kind": "price",
"value": 70
},
{
"item": "Ezra Brooks Kentucky Straight Bourbon 700mL",
"kind": "value",
"value": 0.99
},
{
"item": "Early TimesGold 700ml",
"kind": "price",
"value": 58
},
{
"item": "Early TimesGold 700ml",
"kind": "value",
"value": 1.65
},
{
"item": "Basil Hayden's Kentucky Straight Bourbon Whiskey 700mL",
"kind": "price",
"value": 80
},
{
"item": "Basil Hayden's Kentucky Straight Bourbon Whiskey 700mL",
"kind": "value",
"value": 2.27
},
{
"item": "Weller Special Reserve Wheated Bourbon 750mL",
"kind": "price",
"value": 100
},
{
"item": "Weller Special Reserve Wheated Bourbon 750mL",
"kind": "value",
"value": 2.38
},
{
"item": "Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL",
"kind": "price",
"value": 900
},
{
"item": "Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL",
"kind": "value",
"value": 31.27
},
{
"item": "Old Rip Van Winkle 12 Year Old Special Reserve 750mL",
"kind": "price",
"value": 1000
},
{
"item": "Old Rip Van Winkle 12 Year Old Special Reserve 750mL",
"kind": "value",
"value": 30.99
},
{
"item": "Blanton's Straight From The Barrel Bourbon 700mL",
"kind": "price",
"value": 304
},
{
"item": "Blanton's Straight From The Barrel Bourbon 700mL",
"kind": "value",
"value": 30.78
},
{
"item": "Jim Beam Pineapple 700mL",
"kind": "price",
"value": 55
},
{
"item": "Jim Beam Pineapple 700mL",
"kind": "value",
"value": 22.29
},
{
"item": "Jack Daniel's Gentleman Jack Tennessee Whiskey 700mL",
"kind": "price",
"value": 65
},
{
"item": "Jack Daniel's Gentleman Jack Tennessee Whiskey 700mL",
"kind": "value",
"value": 21.01
}
],
"subjects": [
"Bourbon (whisky_style)"
],
"format_note": "Whole Shelf, scope Bourbon (whisky_style), vintage 2026-09-10.r (pack whisky_style-bourbon-aggregate.json). Gap basis: percentage — read from the aggregate as stored (max/min price ratio ≥ 2, and this shelf runs $50.95–$899.99). Coverage: 39 of 39 members priced live in the 2026-09-10 harvest (100%). ce_gap_pct = (price − ce_360_mean) / price × 100, each bottle's premium over its own CE 360° consensus; 'hot' is the smallest premium (closest to fair value, not a discount), 'cold' the largest. Sources holds the aggregate's stored top/bottom cut, not every member's gap.",
"verified_at": "2026-09-27T07:08:05.000Z",
"verified_by": "etl/price_verify.py (harvest sidecar danmurphys_whisky_products_2026-09-10.normalised.csv, as of 2026-09-10)",
"verified_prices": {
"58930": 54.99,
"90220": 79.99,
"197922": 69.99,
"786447": 900,
"786450": 1000,
"803206": 99.99,
"824276": 303.99,
"902889": 64.9,
"6058165": 54.85,
"6058166": 57.99
},
"verification_note": "10 price claim(s) verified live",
"quality_gate": "pass",
"gated_at": "2026-09-27T07:08:05.000Z",
"site_publish": true
}