Most Tasmanian whisky asks a premium. Hellyers Road, almost alone on the shelf, hands two of its bottles back to you under the price of their neighbours.
That is the rare thing here, and it is worth saying plainly before the detail. Australian single malt is expensive, and Tasmanian single malt is the dearest of the lot. Four Hellyers Road bottles carry a reading this week, and two of them are priced below the whiskies the model rates nearest them on taste, their flavour-crowd. On a shelf where almost everything local asks over the odds, a bottle priced under its field is close to a unicorn, and this distillery has a pair of them. The brand's middle price is $135, but the value is not in the middle. It is at the entry.
The Roaring Forties is the flagship and the best buy in the house. It is the distillery's signature make: banana and a creamy texture, a tropical lift, light and grassy with a cereal note underneath. It drinks younger and brighter than its price suggests. At $99 against a crowd near $128, it is about 23% under its neighbours, the widest discount of any bottle in this range and one of the better value calls anywhere on the Tasmanian shelf. A local single malt under a hundred dollars is unusual enough; one priced a clear quarter below its flavour-matches is the bottle to grab.
Tasmanian whisky has a reputation for costing a fortune, and Hellyers Road usually plays to it. Not this week. Its two cheapest bottles both come in under what their neighbours ask, which for an Australian single malt is worth stopping for.
No Hellyers Road counts as a bargain right now. Every bottle sits over its neighbours, and the only real question is by how much.
Tasmanian single malt has a reputation for costing the earth. Hellyers Road, out of Burnie on the island's north coast, is one of the more level-headed names in it, and this week its whole range sits only a little above what comparable bottles fetch. Not cheap. Just not silly.
| bottle | region | latest ticket | read | window price | CE 360° mean | premium | shelf rank | per std drink | drink rank | content |
|---|---|---|---|---|---|---|---|---|---|---|
| Hellyers Road 7 Year Old Peated Single Malt Whisky | Tasmania | $149.99 | observed | $149.99 | $112.13 | 25.2% | #9 of 15 | $5.88 | #5 of 15 | 1 |
| Hellyers Road Double Cask Whisky | Tasmania | $119.99 | observed | $119.99 | $96.78 | 19.3% | #6 of 15 | $4.70 | #3 of 15 | 0 |
| Hellyers Road Roaring Forties Tasmanian Single Malt Whisky | Tasmania | $98.99 | observed | $98.99 | $78.83 | 20.4% | #7 of 15 | $3.62 | #1 of 15 | 0 |
| Hellyers Road The Journeyman 8 Year Old Tasmanian Single Malt Whisky | Tasmania | $149.99 | observed | $149.99 | $110.70 | 26.2% | #10 of 15 | $5.45 | #4 of 15 | 0 |