Buy the plain red-wax bottle and spend nothing extra. That is the short version of the Maker's Mark shelf this week.
Three Maker's Mark bottles are on offer, and all three sit above their flavour-crowd, the ten whiskies the model rates nearest each on taste. For a wheated bourbon this well known, a little premium over its taste-peers is exactly what you would expect, and none of these three is a bad buy. What the week shows clearly is where the premium is small and where it grows. The standard 700mL bottle sits barely over its crowd. The 46 and the one-litre bottle both sit a long way further over, and neither gives you back much for the extra.
The house style is the reason to read the three against each other. Maker's Mark comes out of Loretto, Kentucky, and it is the famous wheated bourbon: red winter wheat in the recipe where most bourbons use rye, which is what makes it so soft and approachable. The hand-dipped red wax is the shelf signature everyone knows. All three bottles share that gentle, wheated base, so the differences between them come down to finish and format rather than a change of character.
Wild Turkey 101 costs $8 more a bottle than Woodford Reserve this week. But at 50.5% against 43.2%, it's the cheaper drink: $2.80 a standard drink against $2.93. The group, per standard drink: Wild Turkey 101 — $2.80 Maker's Mark 46 — $2.85 Woodford Reserve — $2.93 Rare Breed — $3.41 Kentucky Spirit Single Barrel — $5.25 Every one lands under a pint at the pub, about $6.28 a standard drink. After the proof and the baking spice, start with the 101; after creamy vanilla and soft wheat, the 46; after leather, honey and tobacco, the Kentucky Spirit pour is the one.
The fancy bottle is not the dear one at Maker's Mark this week. The big one is.
Maker's Mark keeps the range short: one soft, wheated bourbon under the red wax, offered three ways. The prices are where the three stop agreeing.
Maker's Mark is the wax-dipped bottle everyone can pick out of a line-up, and this week the shelf hides a small lesson in which one to actually reach for.
| bottle | region | latest ticket | read | window price | CE 360° mean | premium | shelf rank | per std drink | drink rank | content |
|---|---|---|---|---|---|---|---|---|---|---|
| Maker's Mark 46 Kentucky Straight Bourbon Whisky | Kentucky | $73.99 | observed | $75.00 | $70.49 | 6.0% | #27 of 44 | $2.85 | #15 of 39 | 1 |
| Maker's Mark Bourbon Whisky | Kentucky | $81.95 | observed | $56.00 | $55.24 | 1.4% | #9 of 44 | $2.60 | #7 of 39 | 0 |
| Maker's Mark Kentucky Straight Bourbon Whisky | Kentucky | $56.90 | observed | $56.95 | $56.29 | 1.2% | #8 of 44 | — | — | 0 |