1/The Chita is Suntory's single-grain, the light one in the Japanese line-up, and it's crossed a hundred dollars. It's $111 at Dan Murphy's this morning, up from $99.95 last Thursday.
2/Its own CE 360° jury of ten comparable bottles reads The Chita at about $97, with a ceiling near $98. At $111 it's sitting a step past the top of that band — dearer than its peer group scores it.
3/The whisky is the same easy, soft grain it was under a hundred. Light orchard fruit with a tropical edge, made for a long highball. Nothing in the glass has moved; the sticker has.
4/Only a small step over fair value, but a step the wrong way for a bottle that was under $100 a week ago. Worth holding for the round number to come back. What's it going for near you?
Two whiskies at their own floor this week, and the shelf's oddest near-miss. Proper No. Twelve, the Irish blend, is $59. The Chita, Suntory's Japanese grain whisky, is $99, down from the $111 it carried in mid-September. Both plain shelf tickets, neither a members' deal.
| bottle | region | latest ticket | read | window price | CE 360° mean | premium | shelf rank | per std drink | drink rank | content |
|---|---|---|---|---|---|---|---|---|---|---|
| The Chita Japanese Whisky | $102.99 | observed | $99.00 | $96.53 | 2.5% | #3 of 26 | $4.34 | #7 of 26 | 2 |